Sonoma State’s SO. MUCH. MORE. Campaign Is Launching
Thursday, October 22, 2026, 11:29amTO: Campus Community
FR: Rob Eyler, Interim Vice President, University Advancement
We’re excited to begin rolling out SO. MUCH. MORE., a new marketing campaign that will help prospective students and their families discover the depth of the Sonoma State experience and the many possibilities ahead.
The campaign comes at an exciting time for Sonoma State as we embrace new opportunities for growth and transformation, including new academic programs, expanded online education, and the launch of NCAA Division II athletics. At the same time, SO. MUCH. MORE. celebrates the qualities that have long distinguished a Sonoma State education: our strong liberal arts foundation, curiosity, critical thinking, creativity, hands-on discovery, and meaningful connections between students, faculty, and staff.
The campaign highlights the many dimensions of the Sonoma State experience through messages including:
SO. MUCH. CURIOSITY.
SO. MUCH. DISCOVERY.
SO. MUCH. POSSIBILITY.
SO. MUCH. OPPORTUNITY.
SO. MUCH. INSPIRATION.
Together, these messages reflect who we are today and the exciting opportunities taking shape for our future.
Months of collaboration, conversation, and input from across the university shaped the campaign. Thank you to everyone who shared their perspective through our campus listening sessions, conversations, and surveys. Your insights helped us develop a campaign that authentically reflects our university community and the experiences that make Sonoma State special.
In the coming weeks, look for the campaign across digital channels, on billboards, and via transit advertising in nearby communities. The campaign features authentic photography of students, faculty, and staff from our campus, helping tell the Sonoma State story.
The campaign will grow with Sonoma State, highlighting more of the people, experiences, and opportunities that make up our campus community. Thank you for helping us share who we are and what we can become.